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What is SEO? Search Engine Optimization Explained

SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. 

The benefits are obvious: free, passive traffic to your website, month after month.

But how do you optimize your content for SEO, and what “ranking factors” actually matter?


To answer that, we first need to understand how search engines work.

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